So here’s the deal – As inventors we’re hounded almost daily by people wanting to sell us things, and one of the easiest things to sell an inventor is frankly “expertise”
That said, if it’s real expertise it’s probably worth buying. Unfortunately most of it isn’t real, and most of it isn’t worth much – however, those making money are hoping that you as a novice inventor simply don’t know any better.
Did you ever wonder how those “experts” came to be experts? Well, here’s how most of them do it.
This is an email I received recently from a group called Inventorz Network. I’ve seen this group, who started out great, slide so far down the mountain over the last few years that I doubt they will ever be a reputable member of our industry again – sad – but that’s another story.
The email is what we call “Trolling”. They’re sending emails to people they find on the internet, people they don’t even know offering to brand them as “experts” to their membership – for just $500.00 a year.
Dear Mr. Reyland
Create Your Expert Listing Today Join the Inventorz Network today and create your Expert profile to connect with inventorz nationally who need your services…. …..After you become an Expert Member of Inventorz Network, you can then put together an article about a subject relevant to the inventor industry and your service/business in roughly 2,000 words.
Please remember the idea is to show how you, the Expert, can provide support for the Inventors. Our online magazine receives a lot of traffic, so this will be nice, long-term advertising for your business while you’re featured in the Expert Pavilion. Thank you for your time.
If you have any questions, please do not hesitate to ask.
As you can see, they don’t actually care if I’m an expert or not. They aren’t interested in what makes me an expert, in fact, they never even ask. If I give them $500.00 a year, they’re happy to exploit the trust of their members and feed them to me one at a time – where I’m free to say, do, and charge whatever I like.
Don’t get me wrong, this isn’t all about Inventorz Network. This is about a problem in our industry that you may not know we have – and that unless you know what happens behind the curtain, you stand a very good chance of getting advice from an “expert” who purchased that title from a group claiming to be helping you.