I can safely say that Target is not scamming inventors. But that doesn’t mean organizations in our industry with hidden agendas don’t use retailers like Target to give themselves an air of legitimacy as they pick your pocket.
Take for example this email I received yesterday about a “great opportunity” to present my inventions to Target. You may have received this email as well, in fact you may have even taken the bate.
“Then today is your day! If you are in production with an innovative dry goods product, which hasn’t yet made it to the mass market yet, then Target may want you to present to them!
snacks, healthly, local to Chicago or LA are some areas of focus, big ideas like “method” that they can wrap a story around. Testing in 400 stores for some, others will be localized and online
HUGE push in this category for them, so don’t miss your chance!
It only takes $50 to join the best connection platform, Inventorz Network and post your virtual trade show booth in our pavilion!”
The email was sent by a group called Inventorz Network out of Chicago.
When the organization started years ago it was run by a nice lady named Melinda who focused on women inventors. Melinda did a great job helping woman inventors get resources. That is, until she teamed up with another lady who has literally destroyed the reputation of this organization. In part by associating with some of the bigger crooks in the industry, and by attempting efforts like this “search” which appears to be just a mechanism for getting you to give them $50.00.
You see, there is no doubt Target wants new products. However, what Inventorz Network has done here is convince Target they have access to a great treasure trove of product inventions, and they can hand deliver you, the inventor, to Target’s front door.
Inventorz Network has no clue how the industry actually works. They make wild promises to Target because it’s what Target wants to hear. Then they use the leverage to drive their membership fees.
The problem is, in all the years I’ve been doing this I have NEVER seen an inventor working on a dry goods food product, and you can’t put a “method” on a shelf. In fact, not a single inventor of the tens of thousands I’ve met was working on a food item of any kind. It’s just not an area of inventing that independent inventors migrate towards. (in all fairness, I’m sure there is someone out there – but I’ve never seen them)
The real issue is not that this search has a chance in hell of producing anything worthwhile for Target, it doesn’t. The real issue is the negative impact it has on you the inventor when you spend your money and get your hope all spun up, only to experience yet another let down.
Obviously I feel bad for you, or I wouldn’t be writing this piece to warn you. But I feel equally as bad, and a little pissed off, that Inventorz Network is going to leave a retailer like Target thinking our industry is full of conmen and crazies – because I assure you when it fails, and it will, Inventorz Network is going to throw the inventing industry under the bus instead of admitting that they had no clue, and that all they really wanted was your money.